— Our philosophy
A strap isn't worn. It's lived.
Designed for the Royal Pop. Built for the exceptional.
Material · Precision · Style
Built to last.
— Engineering
Every link. Every detail.
Precision bioceramic, built to last.
OUR STORY
Born from a watch that became a legend
- March 2022
The MoonSwatch precedent
Omega × Swatch triggers global hysteria. 12-hour queues, $2,000 resales. Swatch proves it can create the cultural phenomenon of the year.
- 2023
The seed is planted
AP comments on Swatch's Fifty Fathoms MoonSwatch Instagram post: "when do we launch?" An offhand comment. The watch world won't forget it.
- May 12, 2026
The world discovers Royal Pop
After cryptic teasers in The Guardian and Instagram, AP × Swatch reveals the unthinkable: 8 bioceramic pocket watches. Never before had an independent house of AP's caliber collaborated with Swatch.
- May 16, 2026
The drop
200 Swatch stores worldwide. One piece per person per day. Overnight queues in London, New York, Tokyo. STRAP is born from this moment — to dress this exceptional watch as it deserves.
— COMPATIBILITY
Designed for your Royal Pop.
Every STRAP colorway matches exactly the chromatic identity of a Royal Pop model.
- Royal Pop Ocho Negro
- Royal Pop Otto Rosso
- Royal Pop Huit Blanc
- Royal Pop Green Eight
- Royal Pop Blaue Acht
- Royal Pop Lan Ba
- Royal Pop Orenji Hachi
- Royal Pop Otg Roz
Ils ont adopté STRAP
4,9 / 5 · plus de 1 200 avis vérifiés
« Le biocéramique Ocho Negro est sublime, ajustement parfait sur ma Royal Pop. Une toute autre allure. »
Camille R. · Paris
Ocho Negro
« Qualité bluffante pour le prix. Les maillons de l’Orenji Hachi sont d’une finesse rare. Montage en 30 secondes. »
Thomas L. · Lyon
Orenji Hachi
« Service impeccable, livraison ultra rapide. Le Huit Blanc est exactement la teinte de ma montre. »
Sofia M. · Genève
Huit Blanc
« J’ai pris deux coloris, je les change selon l’humeur. Addictif. La finition est au rendez-vous. »
Julien P. · Bordeaux
Green Eight
« Enfin un bracelet à la hauteur de la Royal Pop. L’emballage à lui seul est une expérience. »
Inès B. · Marseille
Otg Roz